Uncreative Design

1. Goldsmith says “Data is not information until it is available to potential consumers of that information.” Do you agree? Does this statement make designers more important than they should be?

2. Do you think there is a distinction between ‘viewership’ and thinkership’? Are we not both viewers and thinkers as designers? Why or why not?

3. Do you think Goldsmith is looking for attention in his writing? Do you think he fully believes what he’s writing, or is he just trying to rouse a response?