Uncreative Design

Assignment 2: Web Dérive

the máp

for this project I captured a smattering of images as I surfed the web, and then assembled them rotating in order of my encounter as a gif, placed in the approximate location of where they were when I first encountered them. This was in reference to the Situationists, and I think the result is interesting in showing what comes up in “ad placements” vs ” selected viewing” placements vs “site branding” placements. This assembly maps location and order of experience, and is a micro-time-capsule of my life at this moment, and what catches my attention primarly via sentiment, humour, consumer targeting, and academic research.the-map